Mobile is now considered the 7th mass media – the other 6 being Print, Recordings, Cinema, Radio, Television and Internet.
They are called mass media because they reach out and touch not only the elite but also the greater masses.
What’s so special about the mobile industry, the newest mass media?
It is the first mass media that is capable of doing everything the other six can do. We can read newspapers, watch movies, listen to music and watch TV shows on our smart phones. Yes, we can even surf the web on mobile devices.
More importantly, mobile phones have benefits that the other 6 media don’t have.
- It is the only media that is truly personal and carried constantly.
- Mobile phones are not shared with others – even our spouses!
- Mobile is the only media where each consumer can be identified individually – by their phone number with a degree of accuracy not available with any other media.
Mobile is the first and only media that is always on. Messages, news, and promotions are delivered instantly and can be accessed 24/7 by consumers.
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